Browsing by Subject "destination image"
Now showing items 1-4 of 4
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(2009-05-15)This study proposes an alternative travel decision making model and situates its arguments in the Motivation-Opportunity-Ability (MOA) theoretical construct. The MOA model suggests that motivation, opportunity, and ability ...
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(2014-08-04)This study examined Chinese non-cruisers’ images and constraints towards cruising. Seven hypotheses were proposed to explore the relationships among images of cruising, cruise constraints, desire, intention and socio-demographics. ...
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(2010-07-14)The purpose of this study was to gain an understanding of the structure and antecedents of travelers' behavioral intentions. Understanding travelers' behavioral intentions is an important goal of both destination marketing ...
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(2012-10-19)In the last thirty years, a large number of studies have researched the destination image that visitors, travel industry representatives, students, and general consumers have of tourist destinations. However, few studies ...